Build Your Tribe

By February 6, 2009 Marketing 101 No Comments

Yes, it’s important to make money and pay the bills.

The best way to do that is to sell, and serve, and sell again.

But what if your primary goal is to:

a) pursue your passion and
b) use your values to
c) HELP people get to where they want to be

Then, would you be less of a salesman and more of a tribe leader?

The answer is yes. The video I am about to share is gold when you reach 1 minute, 25 seconds as Seth Godin defines the meaning of the word ‘tribe’.

By the way, the tribe leader generates the most sales. Be a leader for personal training, physical therapy or any profession in your area, and the sales will come. Being a tribe leader is the best way to get new clients and get old personal training and physical therapy clients back.

Moral of the story: if you come from a place of ‘giving’ in your heart, as opposed to ‘what can I get?’, you laugh all the way to the bank.

It’s a core principle that we have lost sight of.

Remember it; you could survive this economy and flourish in the upturn.

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