If you are looking for health and wellness products you are likely to come across a mind-boggling array on any supermarket shelf. So then, how do you ensure that your health and wellness product catches the consumer’s eye?
The best strategy for effective health and wellness marketing is to ‘make it personal’. Reach out to your customers by showing that you are different. By adopting a personalized approach to health and wellness marketing, you will give the impression that you are customizing your services for your consumer.
Direct marketing is the most appropriate tool that makes your health and wellness marketing plan personalized and actually takes you to your consumer’s door-step. The power of direct marketing is often underestimated as most marketing strategies are aimed at the internet. Internet marketing does reach out to a greater number of people but has more of an impersonal character. If you are a small business, the chances are you will end up blending in with the crowd on the internet. There is also the question of your credibility.
In such a scenario, your health and wellness marketing strategy should be to connect with your local customers and provide them with a personalized experience. Participate in workshops, trade events and seminars and use the opportunity to meet your existing customers as well as potential ones. See if you can get yourself a slot at these events for a free session or to educate people about health and wellness. Keep time aside for a question and answer session and incorporate helpful tips and advice in your answers. Your customers will tend to trust you and believe in you far more after they have met you in person. It will give you the chance to build up a rapport with your customer base. Your customers in turn will be able to test your products out.
Direct marketing events offer an opportunity for networking as well as for lead generation. If your customers are convinced about your products, chances are they will tell their friends, who in turn may tell others. It will help position you as a business that is personalized, customizable and in turn, one that cares for its customers!
