It doesn’t matter what type of professional you are; physical therapist, personal trainer or even a plumber, its important to focus your marketing efforts in the right way. Personal contact with influencers comes first, then websites and online promotions.…
With the increasing consumer demands for resources on fitness and nutrition, a well designed personal trainer trainer website is the need of the hour for all fitness professionals. There are a lot of fitness websites out there, and the ones from large chains like 24 hour fitness and Bally’s total fitness tend to look the ...…
It’s a cardinal rule… To promote your business, you want to reach you to your target audience. Direct mail is expensive, email can be ignored and faxes can be shredded. A phone call, on the other hand, is the closest to actual human interaction. But here’s the problem. People hate telemarketers. Everyone has endured the ...…
If your physical therapy business does not have enough patients, you need to take a closer look at the business as a private practice owner. Most physical therapy practice owners need to do a much better job at marketing their private practice. What can be done to improve the flow of patients? Since word of ...…
We all want to rank high in the search engines, don’t we? It’s a combination of ‘on site’ and ‘off site’ optimization to succeed in the search engines. The days of stuffing your page with keywords are over. I stuffed a bunch of my older sites with keywords back in 2005 (when backlinking was less ...…
Yes, it’s important to make money and pay the bills. The best way to do that is to sell, and serve, and sell again. But what if your primary goal is to: a) pursue your passion and b) use your values to c) HELP people get to where they want to be Then, would you ...…
One of your biggest business assets is your list of contacts, specifically old customers. Utilizing an list of discharged patients is the fastest way to improve the profitability of a physical therapy private practice. Pick up the phone and start calling all your old customers. Don’t just call with the intention of selling personal training ...…
Technology helps bridge the gap between an impersonal web based environment and a highly personal, interactive, human, face to face medium. The technology bridge is online video. If you don’t have one already, go buy a digital camera that can also record video. Most cost under $100. Start a blog and post a video message ...…
Owners of physical therapy private practice rehabilitation centers are struggling to market their services to a society that needs physical therapy. How ironic is that? As physical therapists, we are not taught how to market a physical therapy private practice. From the days of school, we are conditioned to be excellent clinicians, but somehow never ...…
Thanks for your feedback on the viral fitness marketing article on Sunday. Some suggestions – make sure your product is viral in nature; it should be beneficial, innovative, likable and easy to pass around. The ideal product should be one that users like, and one that benefits your bottom line. Most importantly, it should create ...…
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