The business of physical therapy should be run exactly like the name suggests. A business. Here’s the predicament. We, as physical therapists, are not used nor usually trained in business skills and practices so the tendency is to either delegate the running of the business to somebody else or to ignore it entirely and simply ...…
A variety of physical therapy products can be used to improve patient care and transform the marketing potential of your practice. When planned with precision, a diverse range of physical therapy products improve the patient’s lifestyle and raise the profile of the clinic at the same time. Operating a physical therapy private practice requires attention ...…
Evolution and unpredictability is an important component of success in a private practice. The mindset of a successful private practitioner is one that embraces constant change and chaos. Most managers try and maintain a sense of stability and predictability (stagnation?). This is the best way for a practice to fold. The successful practice grows fast, ...…
As therapists, we have been conditioned to treat and heal patients. At the end of the treatment process, the patient is usually grateful and brings a home made cake, a gift or a handwritten card, which we proudly display in our office. In most cases,the relationship ends at this point; patient discharge. For a savvy ...…
Guest Post by Kaiser Serajuddin, Creator of a powerful marketing system for health professionals, called the Top Level Trainer program. Once you’re on your own, going solo for the first time as a trainer, getting those first clients in the door until you get to a critical mass for profitability is a scary proposition. Sadly, ...…
If you want ideas on how to brand your physical therapy private practice, then look no further. In this exclusive interview, physical therapist and fitness professional Dr. Kareem F. Samhouri (affectionately known as “Dr. K”) talks to me about branding and (believe it or not) automating the process of establishing your clinic. Dr. K reveals ...…
This article is a continuation of my previous article on physical therapy membership programs. If a program is to work and become successful, it must be explained correctly to patients. Sit the patient across the table and explain the benefits of your cash-for-therapy program. “Mr. Anderson, let me help you understand the benefits of our ...…
Here are some instant tips on how to market your physical therapy private practice. If you are not doing this, you may be leaving behind many patients and losing significant revenue. Must become a member of the local chamber of commerce. The benefit of the local chamber of commerce is that it provides a platform ...…
The idea for this article came to me while driving to the gym one day. Many individuals are happy to join a gym, but complain about the monthly membership fee, especially when they skip workouts sometimes (guilty as charged). Interestingly, most individuals stay on, in the hopes that they will ‘use the gym’ soon. As ...…
If you are just starting a physical therapy private practice, there are two key aspects that you need to focus on: treating patients and handling the business side of the practice. Treating patients is the clinical aspect we learned in school, and the business aspect is what will bring in the profits and be just ...…
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