Nitin C: Today, I have on the phone with me the editor of Impact Magazine and someone I look up to and a very successful private practice owner his name is Jeff Ostrowski. Jeff once again, I appreciate you taking the time to talk to us. Jeff Ostrowski: You are welcome. It is good to ...…
Nitin C: Brad, thanks for joining me on the call today. For listeners, Brad is a well known and highly respected columnist on goal setting and leadership for several magazines including PT magazine. He is a recognized expert in physical therapy marketing. He is the founder of US Corporate Wellness also on the web at ...…
NITIN CHHODA: Hi everyone. My name is Nitin Chhoda from Nitin360.com, one of the premier physical therapy marketing blogs in the world. I have with me one of the premier fitness instructors in the United States. His name is Donovan Owens. NITIN CHHODA: Donovan has a pretty interesting system to get referrals by using your ...…
The right kind of advertising allows you to precisely track a return on investment, cut through the clutter, and identify with patients on an emotional level. Big corporations spent millions of dollars in order to be able to achieve these three goals. Today, patients are exposed to several hundred marketing messages a day. In order ...…
NITIN CHHODA: Today, I am interviewing one of the pioneers of online marketing, David Frey. David, what suggestions do you have for any physical therapists or health professionals who have their own blog? How would they start monetizing a blog? DAVID FREY: The number one way to monetize a physical therapy blog is to actually ...…
If your website is not tracking how many visitors you get, what they are doing on your site (yes, its possible to gather this information, even capture their mouse movements for analysis and testing!), estimating their gender, preferences and behavior, then you are leaving a lot of data on the table. A website is like ...…
Kareem Samhouri is a pioneer in physical therapy marketing and is a PT in Philadelphia, owner of Global Fitness, LLC. I caught up with him for an interview on physical therapy private practice marketing, and he had a ton of outstanding ideas. I started by asking him about the importance of referring patients away from ...…
The secret word in physical therapy marketing begins with a ‘C’. It’s called Community. Fostering a relationship with your local community, even if you are new in town, is simple. … with the right process. If you already have connections, it’s even easier – all you do is focus on the low hanging fruit and ...…
I recently interviewed a physiotherapist from Australia. My mate from down under, Luke Goodwin is an entrepreneur, business owner, physical therapist and start-up business motivator. Luke, who is based in Melbourne, Australia, has within a short period of time established himself as a very successful small business owner and, through the launch of his GripSox™ ...…
If your goal is to increase revenue in your practice, you should be able to answer this key question: Who spreads the word about your practice? In order for practice to grow, the word about your practice must spread. There are two primary ways in which individuals can find out your practice. The first is ...…
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