Does your practice have personality? Do your patients miss working with you when they are away / when they miss treatment sessions? Do they talk about you even after discharge, and sing your praises months after physical therapy? Imagine your patient at lunch with a friend, 3 months after being discharged from your clinic. Your ...…
I get asked a lot of questions about the physician profiling principle that I revealed to my inner clients of Therapy Newsletter, and am spilling the beans today. Holding nothing back, here is my super-secret “Physician Profiling Principle”, which is an under-the-radar technique to increase referrals and grab the attention of referral sources. It is ...…
I was interviewed by Brad Hogenmiller of SPOTonChicago, a therapist resource site recently and revealed some of my best marketing tips in this video call. It’s a fun interview filled with valuable nuggets of information. Sorry about the lighting on my side – I am waiting to get my new webcam, which will provide a ...…
We know the importance of building a strong relationship with patients and referral sources, but how do we go about building a system that is seamless and automatic? The entire process of building a brand can be broken down 3 steps. STEP 1 Educate a stranger (in need of therapy) about the benefits of physical ...…
Yesterday was my birthday (and my Ritika’s was 2 days before mine in the same year – we are just 2 days apart so we celebrate the New Year and our birthdays in quick succession). I lucked out because Ritika took me to this gourmet place for breakfast called “Jersey HOT Bagel”. We normally go ...…
Some trends are going to change the way we do business in 2010. As we get ready for the new year, practice that embraces new trends will see an instant surge in income, recognition and influence amongst patients and referral sources. Every private practice has hidden assets, untapped income opportunities and overlooked possibilities that can ...…
When marketing your physical therapy private practice, it’s critical to track your advertising and determine if a) Your marketing dollars are being spent efficiently.. b) Your cost to acquire a new patient is acceptable The best way to attract patients with your advertisements is to provide highly targeted free information, something that provides value to ...…
Do you know what the biggest asset is in your private practice? Is it your list of past patients? Local physicians? The number of testimonials you have? It’s none of the above. The biggest asset of your practice is your RELATIONSHIP with patients and referral sources. Here’s the old school view on relationships: - They ...…
As you plan your marketing plans for 2010, let me ask you: What are you doing to promote word of mouth publicity for your practice? By definition, ‘viral’ marketing allows awareness about your clinic to spread rapidly and is the simplest, fastest way for you to get more patients. The world of private practice is ...…
Ritika and I are spending quality time with family during the holidays. This gave me a chance to unwind and catch up on a lot of reading, including some new books on business and marketing. I finished reading Gary Vaynerchuk’s new book “Crush It” cover to cover – the story of a Russian immigrant who ...…
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