Let Nitin Chhoda PT, DPT teach you the best physical therapy business and physical therapy marketing tactics for physical therapy management success. Discover insider secrets on marketing your physical therapy business, improving physical therapy documentation, physical therapy software, physical therapy billing, physical therapy coding, physical therapy tools and physical therapy website marketing » admin

Physical Therapy Forms 101

admin — Wed, 01 Apr 2009 10:00:00 +0000

Physical therapy forms should cover the following aspects of patient-client management: initial examination/evaluation, visit, re-examination and discharge.

Every visit by a patient should be supported by the relevant physical therapy forms. The patient’s full name and identification number should be documented on every form. All physical therapy forms related to examination, evaluation, visits and discharge must be authenticated by the physical therapist who provided the service. The forms should clearly indicate if the patient came through a referring doctor or just came for a visit directly. All physical therapy forms should mention the referral source through whom the patient was sent for the visit.

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Best Strategies to get Physical Therapy Patients

admin — Tue, 31 Mar 2009 10:00:00 +0000

A core tenet in becoming a physical therapist is the passion for helping people. If you are considering opening a private practice, a clear strategy is necessary to get physical therapy patients in your door.

While current physical therapy patients are one part of the business equation, another critical part is retaining them as well as recruiting new patients. This is not a one-time event but an ongoing process. You have to be ready to devote your time and energy to a constant mechanism of referral generation.

Your first step should be to meet doctors and educate them about your skills and the services you offer. Doctors are often asked to recommend a physical therapist, so you need to market yourself well so that you get referred. If doctors are willing to send patients your way, educate them about the advancements in physical therapy and be ready to give a demonstration if called upon to do so. This will help you get more physical therapy referrals from doctors.

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Marketing Your Personal Training Business

admin — Mon, 30 Mar 2009 10:00:00 +0000

Personal training marketing is not as challenging as it may seem, even in this economic climate.

If you’ve been struggling to get new clients, you need to take a good hard look at your personal training marketing strategies.

To market your personal training business, you must have a process in place for locating qualified prospects who are interested in a fitness solution, educating them about the benefits of personal training, showing them why your solution is the best, and finally, getting them to take act on your offer.

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Tools For the Physical Therapy Exam

admin — Sun, 29 Mar 2009 10:00:00 +0000

One of the most effective ways to study and prepare for your physical therapy exam is to register for the FSBPT Online PEAT, also called the Practice Exam and Assessment Tool. This is a mock test that has been developed by the same organization that administers the NPTE, which adds credibility to the course.

This dummy test is timed so it will help you practice in pacing yourself. Time management is a crucial element of the physical therapy exam. Personally, I have found one strategy to work well, hand in hand, with PEAT and other online tests. I call it ‘mental brainstorming with the NPTE‘.

Here is how it works…When you look at the question, try and anticipate the answer, without looking at the choices. Force your brain to think through the question and brainstorm really hard. With some practice (and a few thousand questions), this will be a skill you will develop and which will become sharper with time. Mind you, this is not an easy skill to build, since it involve some degree of ‘engram formation’, where your brain is forced to predict the answer, without access to the multiple choices. If you can’t think of the answer, try and think of a solution that is close enough so that when you finally resort to viewing the options you can pick the closest answer. This is where the NPTE really tests you… 2 of the 4 options in the test are usually a waste of time. The remaining 2 options are (generally) likely to be correct. Your ‘mental brainstorming’ of the question prior to looking at the answers will tip you over the edge and help you choose the correct answer…

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Key Components For Success in a Physical Therapy Business

admin — Sat, 28 Mar 2009 10:00:00 +0000

Most physical therapy clinic owners are physical therapy professionals who are passionate about their practices. When they decided to set up their own physical therapy business, the practitioners mentally prepared for working long hours, juggling priorities, taking responsibility for successes and failures, placing hard earned finances at risk and keeping ahead of the competition.

Physical therapists very rarely think of their practice as a physical therapy business. They usually lack the background or training in business skills.

Although business success is related to personal and professional characteristics, experience and skills are just as important. All physical therapy clinic owners need to start with a focused purpose for running their physical therapy business.

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Patient Surveys in a Physical Therapy Private Practice

admin — Fri, 27 Mar 2009 10:00:00 +0000

Patient satisfaction is critical in today’s competitive environment. Physical therapy patient surveys are a great tool for measuring patient satisfaction. The data collected through physical therapy patient surveys is used both for setting service standards and as a marketing tool.

Studies show that only 5% of dissatisfied customers file a complaint; and the remaining 95% ignore the issue or remain silent.

This has massive repercussions for your practice.

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Resources For Physical Therapy Jobs

admin — Thu, 26 Mar 2009 10:00:00 +0000

The baby boomers in the current generation are going to face age related changes like osteoporosis, strokes, and heart attacks, increasing the need for physical therapy. This creates a growing opportunity for physical therapists to get employed.

The scope of physical therapy jobs is growing rapidly. These days, physical therapy jobs can be found in fitness clubs and even hospital emergency departments. Physical therapists are being used to help prevent illnesses unlike the time when physical therapy was primarily a treatment option. This is why physical therapy jobs are available in places that were not known to traditionally employ physical therapists. You can look for physical therapy jobs in hospitals, private practices, clinics, schools, fitness facilities, and nursing homes, to name just a few of the many possibilities.

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Which Is The Easiest Way To Increase Physical Therapy Referrals?

admin — Wed, 25 Mar 2009 10:00:00 +0000

As a physical therapist, there are several things you can do to increase physical therapy referrals, the most important being consistency of contact with referral sources. Feel free to leave a comment, so I can respond, and write future blog posts geared to your specific needs.

Research the local physicians and their patient population

Groundwork is important. Referring doctors can be a great source for physical therapy referrals. Send out questionnaires to all referring doctors’ offices asking for feedback on what they expect from your office and whether you are meeting those expectations. You can send this out through mail, fax, or e-mail. Coach your staff so that they are able to provide the services and communications that the referring offices want from you. Use tools like customer satisfaction surveys and referral trackers to monitor the services offered by your office. Take note of the feedback received through the customer satisfaction surveys and incorporate the comments into improving your services. Implement referral trackers to track every new patient and find out how they came to know about your office. Data from referral trackers should be reported monthly so you know who your referrers are and you also know if a referrer stops sending you referrals.

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Uncover The Secrets of Physical Therapy Billing

admin — Tue, 24 Mar 2009 10:00:00 +0000

Physical therapy billing is a crucial issue for all physical therapists in private practice. Practices pay anywhere from 6 to 9 % of their gross revenue towards billing. It is thus crucial to have a billing professional who understands both state laws and ethical billing practices.

Accurate can make all the difference towards a successful practice. As a practitioner, you want to be reimbursed quickly and appropriately.

The biggest mistake physical therapists make regarding their physical therapy billing is allowing the process to take too long and becoming a ‘victim’ of insurance companies, who try stalling tactics to delay payments. To be successful at physical therapy billing, you must follow up diligently with payors and make sure you get paid!

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How Important Is Marketing In The Development Of Physical Therapy Careers?

admin — Mon, 23 Mar 2009 11:40:32 +0000

Physical therapy marketing is a vital part of a successful physical therapy career. If you made the decision to become a physical therapist, you love what you do and want to reach out to as many patients as possible. However, when you first start out, how do you get customers to your clinic? To make your physical therapy career really take off, how do you tell others about your services? These questions are why marketing is important in developing a physical therapists’ career.

Marketing physical therapy means not only attracting clients, but also making sure that they stay. Physical therapy marketing is also essential in attracting new clients. If you are unsure of how to market your practice, hire a physical therapy marketing company to help.

When meeting with doctors, take time to convince them that you are experienced in what you do. Doctors are often asked by their patients to recommend a physical therapist, so take advantage of this physical therapy marketing opportunity and ask these doctors for referrals. Market yourself by demonstrating your techniques to doctors so that they have more faith in you. A physical therapy career demands that you utilize every given opportunity to market yourself.

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