Apple Enters The Physical Therapy Market? (Video) | Nitin 360

Apple Enters The Physical Therapy Market? (Video)

Apple is the largest technology company in the world, and you are probably wondering why they would want to enter the physical therapy market.

Like it or not, Apple has an impact in private practice. I talk to clinicians everyday who use Ipads for documentation and some even use Iphones to swipe patient’s credit cards.

Apple’s impact on the world (and on your private practice) goes far deeper than that.

My wife Ritika (who is also a physical therapist) and I were at the mall recently and we noticed that the Apple store was MOBBED while the Sony store was like an abandoned stepchild with one or two customers.. almost as if it was surviving from the leftovers of Apple.

When you consider that Sony invented the walkman, owns the world’s largest record company and sold music online before Apple did, it’s amazing to see how the landscape of music, phone and personal computing is now completely dominated by Apple. If you apply the same analogy to private practice, the question is: 

Why do some private practice owners have ALL the patients they need, and others are struggling to increase their caseload?

As physical therapists, Ritika and I believe that there are valuable lessons to be learned from Apple’s global domination of the music, phone and personal computing space.

You’ll learn the ‘S’ word that has allowed Apple to become the largest technology company in the world and how you too can learn from Apple’s dominance and grow your practice. Here’s what you can learn from Apple.


  • Samuel says:

    Great. Simplicity is still the best key to grow your practice. And I am glad to know that I can apply Apple system to my practice. Thanks for sharing.

  • Ruth says:

    This is a nice blog. I did not know that I can actually use the latest technology in growing my practice. A simple yet I think will be an effective way to market and gain more patients. =)

  • Gracie says:

    Your video was awesome! You just simply connected PT to Apple that I never thought possible. Looking forward for more….

  • Paul says:

    I was actually wondering the same thing sometimes: why other private practice owners have more patient than I am. Glad that I found your blog. I was looking for something to improve my marketing ideas. Thank you.

  • james says:

    I agree. Physical therapists rarely can find the time to actively find new patients. Even if we do have the time, we would not know how to do it. We certainly need a proven system which can help us grow our private practice.

  • Zyra says:

    I believe that there are many apps now that can help physical therapy practitioners.

  • Tina says:

    It is really impressive how you connected the Apple's impact on Physical Therapy. A nice, witty and quick learning idea. Useful information.

  • Ellie says:

    Yeah, I don't know why I was struggling with my practice even though I am really hardworking. I just realized the simple answers through learning about Apple's strategy. What a fresh idea. Kept me alive to continue doing my practice for success.

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