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Nitin Chhoda PT, DPT, CSCS is a licensed physical therapist in NJ, NY, a published author of “Total Activation: The New 5 Step Fitness Mantra”, “Marketing For Physical Therapy Clinics”, a private practice marketing consultant and most importantly, a regular guy who enjoys time with his wife Ritika Gulrajani PT, DPT in their home in New Jersey.
Nitin has written several articles on physical therapy marketing for IMPACT, ADVANCE and PT Magazine, in addition to this blog and his upcoming books and lecture series on “Referral Ignition”. He has presented at the Private Practice Section Meeting of the American Physical Therapy Association, in addition to his talks at various fitness conventions in over 40 locations in the US, Canada and Asia.
He enjoys speaking and teaching, was an adjunct faculty member on Health, Wellness and Kineseology at Millersville University, PA, was a guest speaker at the annual South Asian Student’s Association 2005 in Los Angeles, CA and at the University of Michigan, Ann Arbor in February 2006. He was a keynote speaker at Shades of Brown, an international educational conference in Toronto, CA.
Nitin reveals tips on marketing and referral generation for private practices on this blog. He has been featured on the Martha Stewart radio show, the Bergen Record (amongst the nations 100 best newspapers) and CH 14 television, Montreal.
Starting and Marketing a Physical Therapy Private Practice
Get the book on “Marketing For Physical Therapy Clinics”, $49 value on amazon.com, yours FREE. Just click here now to order the book, before I come to my senses and take the offer down.
Nitin Chhoda PT, DPT reveals secret strategies to transform your physical therapy business. Having attended hundreds of physical therapy seminars and researched the top physical therapy graduate programs, Nitin has discovered that MARKETING is a crucial subject that’s not taught in physical therapy colleges. This book, along with a system of DVDs, audio programs & done-for-you manuals is everything you need to grow your private practice. Nitin reveals topics such as – Why physical therapists should promote fitness programs, leveraging technology and websites to brand your practice, acquiring, structuring and maximizing patient testimonials, revenue multiplication in your practice, transforming your practice with the right words and much more…
How To (Re) Launch Your Private Practice – DVD – Part 1
The ‘hidden genius’ behind the success of hundreds of physical therapy private practices Nitin Chhoda reveals the secrets to get new patients, reactivate old patients and boost referrals with this done-for-you resource.
The successful private practice of the future will reinvent itself by forming a new public and professional perception of its services with a combination of psychological triggers including anticipation and scarcity, financial motivators like incentives and discounts and social motivators like referral generation, exclusivity and emotional intensity. In this DVD, Nitin reveals the essential components of a (re)launch of a successful private practice. A successful private practice has to be launched to the general public in a manner that creates anticipation and demand. When planned correctly, these components can create a successful program with financial benefits and social rewards.
The essential components of a launch sequence for a private practice practice include
- Pre-launch
- Beta-testing
- Social proof stockpiling
- Platinum promoter line up
- Referral script utilization
- Low resistance front funnel
- Single page website
- Scarcity leading to the culmination of the launch date
How To (Re) Launch Your Private Practice – DVD – Part 2
Nitin Chhoda PT, DPT reveals the secrets to reinvent the image of your clinic with a technique designed to transform the public perception of your practice. Nitin predicts that the private practices that thrive in the future will use a combination of emotional and financial triggers to stay booked, to the point of having to turn down patients who don’t respond during ‘launch’ time. In part 2 of the DVD series, Nitin reveals the oldest secrets in the business of private practice marketing, the kind that ‘consultants’ will charge thousands of dollars for. He will reveal -
- the astonishing wealth creation magic of the ‘launch sequence’
- how to seduce prospects and transform them into referral generation machines
- what it takes to structure a terrific launch that will leave patients starving for your services.
- the secrets to creating some of the most magnetic patient-getting advertisements ever
- how to get more patients in a day than you can ever meet in a year
- the never before revealed, head-turning hook that reels patients in faster than a speeding bullet
- how to hit the ’sweet spot’ and astonish patient with the TRUTH about what you can do for them
- how to get prospects to ACT RIGHT AWAY and rush to schedule an appointment with you
- how to target your potential patients like a needle in a haystack and market to them in a language that energizes them about your practice
and much much more……..
Keep Patients For Life DVD
Nitin Chhoda PT, DPT reveals the importance of ‘quality contact’ with patients and referral sources. You will learn exactly when to initiate and maintain contact with patients, the best way to maintain quality, relevant contact, what patients need to hear from you, best forms of media to stay in touch, pros and cons of different media sources, the right message to (and how one sentence can) trigger a wave of referrals, the ‘inside secrets’ to structuring a relevant, powerful message and specific examples of ‘quality contact’ with patients.
This is the most neglected aspect of private practice marketing – the importance of maintaining consistent, relevant communication with patients and other referral sources. If you want to market effectively, you MUST get this DVD to learn the what, how and when to structure effective marketing messages to keep patients coming back, reactivating old patients and getting the right message across to physicians and referral sources.
Physical Therapy Website Secrets DVD
Secret footage from a sold-out insiders seminar reveals cutting edge secrets on how to market your physical therapy website.
Your physical therapy business cannot survive without these secrets:
- How patients find your website
- What motivates them to call you to schedule an appointment
- What NOT to write on your introduction page
- Designs, tabs and colors that work best
- Ethical incentives to capture a visitor’s contact information
and much more…
Physical Therapy Business Marketing
One of the biggest challenges faced by most private practitioners is which physical therapy business system to use. The truth is – you DON’T have to spend thousands of dollars, and spend hundreds of hours with doctors to promot your practice.
The BEST ways to get referrals are FREE or low cost, which is exactly why I created ‘Therapy Newsletter”. Traditional advertisements in newspapers, print and even regular mail are inexpensive and inefficient. While these tactics work there are plenty of low and no cost physical therapy business marketing solutions available and here is the biggest and best one.
Therapy Newsletter – Automated, Done-For-You Newsletter Marketing For Your Practice. If you want to get more publicity, stimulate referrals, generate additional revenue, and position yourself as the provider of choice to patients and referral sources, then look no further – this is it. Therapy Newsletter will deliver two content rich personalized newsletters to your patients and prospects every month on your behalf. Best of all you do no work! The entire thing is on auto pilot. Click on this link now to see how this hot new technology will change the way you attract and retain clients!
If you are looking for an automatic, done-for-you newsletter marketing system to market your private practice and generate new referrals on autopilot twice a month without having to lift a finger, then you owe it to yourself to sign up for an unconditional 60 day money back guarantee trial of my now-famous Therapy Newsletter marketing system. Just sign up now for an account and lock in your ‘area exclusive’ license before any practitioner in your area buys the license and locks you out.
