2013 – The Cataclysmic Shift For Private Practice

2013 will be an interesting year for physical therapy private practice owners. After all, the threats against physical therapy private practice are very real, and are mounting.

Here are just a FEW of the crushing threats that lie ahead:
  • Medicare is threatening to cut payments and impose penalties for documentation non-compliance
  • Insurance carriers continue to make it harder to recruit staff members.
  • It’s becoming harder and harder to find staff.
  • Physicians aren’t referring like they used to.
As a private practice owner, it’s important to be on your toes and to plan ahead.

If you are serious about growing your practice and finally making 2013 your best, most prosperous year ever in the NEW Economy, then join me in Orlando on January 25 for an all-day workshop where I reveal EVERYTHING you’ll need to know to combat the threats that lie ahead.

Physical therapy as a profession has changed more in the past 12 months than in the past few decades.  This has big implications for private practice. Running your practice in 2013 will be completely different than any other time in the history of our profession. Not since the formation of the American Physical Therapy Association by Mary McMillan in 1921, have we witnessed such change in our profession. Things are changing faster than any of us could have anticipated. So much so that…

2013 will be the tipping point for private practice

Even as I write this, hundreds of private practice owners are on the verge of closing their doors. The reason? More and more physical therapy private practice owners (just like you) are tired of wasting precious time and money using outdated marketing methods.

…And then there are a select group of physical therapists on the other side of the horizon, who have successfully implemented my ‘Referral Ignition’ marketing strategies and are adding new patients and increasing revenue month after month despite the economic upheaval affecting their competitors.

Here’s the good news for you.

For the first time ever, I’ve decided to teach you how to do the same.

In fact, I am about to teach you all the secrets, all the proven inside tactics to grow your private practice.

That’s not all.

What I am about to conduct is a small, personalized workshop where you and I will work closely to craft an action plan specific to your needs. An opportunity like this has never been more critical because:

2013 will be see a cataclysmic shift for your private practice

Outdated marketing methods don’t work anymore. In fact, what worked six months ago does not work today.

We live in a bold new age, one in which a private practice owner has to be far more strategic than ever before.

Given the rapid state of change in the referral and reimbursement environment, there has NEVER been a more important time to grow, solidify, strengthen, and perhaps even re-invent your physical therapy private practice than NOW. If you want to stay ahead of the changing economy and the growing competition, then you simply have no choice.

To grow your practice, you must constantly market, and reinvent yourself.

Don’t let anyone fool you, the threats are VERY real

The fact is – reimbursements continue to decline every day, mergers and acquisitions of physical therapy clinics are commonplace and the job market is competitive, making it harder and harder for you to find good therapists to help you grow your practice.

To add to that, it’s not easy to get referrals consistently; which makes it harder for you to achieve the financial freedom and independence that drove you to start your practice in the first place.

But there is a solution, the same one used by thousands of physical therapy private practice owners and rehab professionals in seven countries around the world who use our software products, books, audio and video programs and attend our live workshops across the United States.

It’s called Referral Ignition.

It’s a strategic marketing plan to increase referrals from prospects, patients, physicians and the community to create an unlimited number of referrals for your practice. Combine this with an effective hiring strategy and you now have all the components you need to have a thriving private practice.

The formula is simple:

More patients + More staff = Freedom (financial and personal) for the owner.

On Friday, January 25th 2013 in Orlando, I will pull back the curtain and reveal EVERYTHING you need to know to grow your practice in one day; and as you will discover in this important message, this training has the potential to add well over $100,000 a year to your income.

In fact, what lies in store for you in Orlando will be …

The biggest frontier of opportunity for your private practice

What can you expect when you attend?

This is an opportunity for me to dig down really deep, with a small group of physical therapists, to configure plans SPECIFICALLY for the private practice owner and the unique challenges of their practice. There’s absolutely nothing more valuable than individualized attention. I’ve experienced it first hand and know how much of a difference it’s made for me in actually applying the information I’ve learned; and I know what it can mean to the success and growth of your practice.

With that being said, I will be conducting a one day INTENSIVE private practice marketing workshop where I give away twenty-three of my most successful patient landing, referral generating, competition dominating GEMS that I’ve only previously shared with my private mastermind members.

This will not be a seminar or a conference.

Sitting back and taking notes only, simply won’t cut it.

This will be an intensive knowledge transfer workshop.

You’re going to strategize and you must be willing to participate.

And you’ll discover more in-depth referral generation strategies in this one day than most physical therapists and private practice owners do in a lifetime of working in our community.

Here’s a sneak peek…

For example, you’ll discover the complete patient ascension formula. Here’s a sneak peek.

 

 

 

 

 

 

I’ll also teach you how to maximize the before, during and after patient experience using a combination of people, systems and technology. This 30 minute presentation alone will pay for your investment in this program ten times over.

6 Comments

  • Aashna Chawla says:

    Great article Nitin! Me and three of my colleagues already signed up for the workshop in Orlando. Can't wait to see you there!

  • Leonard Vogen says:

    The changes for private practice starting this year are daunting and we need all the tools we can have to survive and grow. Being prepared for whatever challenges comes our way is wining half the battle. Your article has articulated the challenges we would be facing. I may not be able to attend the Orlando workshop due to previous commitments but I'll surely avail of whatever materials can be had from that workshop. Please keep us posted. Thanks.

  • Marcus Luiggi says:

    I couldn't agree more that these are threatening times. My partners and I have actually discussed the very real possibility of having to close if things don't change. I'll be checking out more of your information. Unfortunately I found out about your Orlando workshop too late but I hope to see other workshops added this year!

  • Barbra Fish says:

    The workshop in Orlando is right around the corner and can't wait learn how to keep growing my practice

  • Tom says:

    Hi Nitin,

    I have attended one of your previous workshops a while back. I am excited because I am going to again again this week! Your workshops are always full of information we need to survive and thrive in today’s physical therapy industry. Can’t wait to see you!

  • Tom Harris says:

    So excited for the upcoming workshop!

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