If you had a choice as a physical therapy business owner, would you rather have a visit or a patient? Traditional physical therapy marketing has always been about getting as many patients or referral sources as possible. Private practice owners copy their previous employer or local competitors and tend to broadcast, not target a message. ...…
There is a cost associated with the acquisition of a new patient, called the “Patient Acquisition Cost” (PAC). Once you know what PAC you are comfortable with, you can reverse engineer your marketing to drive more patients in your practice. In the training video below, I assume a patient acquisition cost of $160, an amount ...…
Physical therapy billing is the most critical elements of business for a physical therapy business owner. Research shows that most physical therapy practices pay around seven percent of the revenue to firms that handle the paperwork and collections related to physical therapy billing. For a private practice owner, a clear understanding of physical therapy billing ...…
Physical therapy billing coding errors can sabotage the cash flow for any private practice irregardless of the clinical skills of the practitioners and the marketing strategies employed by the private practice owner. Since the goal of any private practice is to successfully collect payment for the services they offer, these mistakes can be a costly ...…
I’m sitting in business class in a plane heading to Chicago to meet a colleague, with whom I am about to work on an exciting new project to bring affordable, effective marketing solutions to private practice owners without the hefty price tag that other ‘consultants’ charge for physical therapy management services. While in the plane, ...…
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