Archive for January, 2010

Personality In Your Practice

Posted on 29. Jan, 2010 by Nitin.

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Does your practice have personality? Do your patients miss working with you when they are away / when they miss treatment sessions? Do they talk about you even after discharge, and sing your praises months after physical therapy? Imagine your patient at lunch with a friend, 3 months after being discharged from your clinic. Your [...]

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Physician Profiling Principle

Posted on 21. Jan, 2010 by Nitin.

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I get asked a lot of questions about the physician profiling principle that I revealed to my inner clients of Therapy Newsletter, and am spilling the beans today. Holding nothing back, here is my super-secret “Physician Profiling Principle”, which is an under-the-radar technique to increase referrals and grab the attention of referral sources. It is [...]

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Video Interview With Brad Hogenmiller, PT From Chicago

Posted on 18. Jan, 2010 by Nitin.

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I was interviewed by Brad Hogenmiller of SPOTonChicago, a therapist resource site recently and revealed some of my best marketing tips in this video call. It’s a fun interview filled with valuable nuggets of information.  Sorry about the lighting on my side – I am waiting to get my new webcam, which will provide a [...]

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Referral Ignition – Part 1

Posted on 14. Jan, 2010 by Nitin.

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We know the importance of building a strong relationship with patients and referral sources, but how do we go about building a system that is seamless and automatic? The entire process of building a brand can be broken down 3 steps. STEP 1 Educate a stranger (in need of therapy) about the benefits of physical [...]

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The $12,000 Bagel

Posted on 07. Jan, 2010 by Nitin.

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Yesterday was my birthday (and my Ritika’s was 2 days before mine in the same year – we are just 2 days apart so we celebrate the New Year and our birthdays in quick succession). I lucked out because Ritika took me to this gourmet place for breakfast called “Jersey HOT Bagel”. We normally go [...]

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