2009 November | Nitin 360

Does Viral Marketing Work?

Posted on 29. Nov, 2009 by Nitin.

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As you plan your marketing plans for 2010, let me ask you:
What are you doing to promote word of mouth publicity for your practice?
By definition, ‘viral’ marketing allows awareness about your clinic to spread rapidly and is the simplest, fastest way for you to get more patients. The world of private practice is becoming increasingly [...]

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4 Strategies, 3 Mantras and the Holidays

Posted on 22. Nov, 2009 by Nitin.

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Ritika and I are spending quality time with family during the holidays. This gave me a chance to unwind and catch up on a lot of reading, including some new books on business and marketing.
I finished reading Gary Vaynerchuk’s new book “Crush It” cover to cover – the story of a Russian immigrant who transformed [...]

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Who Says Physical Therapist’s Can’t Have Fun?

Posted on 15. Nov, 2009 by Nitin.

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Outstanding.
That’s the word I’d use to describe one of the best physical therapy seminars I ever attended, PPS convention 09. (it’s not the altitude and the alcohol that’s making me say this)
Educational conferences can be dull and boring, but certainly not this one. When I attend a conference, I want good, solid information sprinkled with [...]

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The Second Level Connection

Posted on 12. Nov, 2009 by Nitin.

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I’m writing you from my hotel room in Colorado Springs.. hours before my talk on “Online Marketing Strategies For Physical Therapists” with my colleague and friend Tannus Quatre from Vantage Clinical Solutions.
Hundreds of private practice owners have accumulated here to learn the latest physical therapy business tactics to SWAY their business in a new direction.
I [...]

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The 7 Day Private Practice Tune-Up – Part 2

Posted on 08. Nov, 2009 by Nitin.

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Thanks to Joe, Sarah Tim, Larry, Beth and everyone for their feedback on the plan. Let’s dive into Day 4.
Day 4
It’s time for some serious thinking and ‘trimming the fat’ from your practice today.
Take a close look at the list from Day 3, and further refine the list based on the answers to the following [...]

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The 7 Day Private Practice Tune-Up – Part 1

Posted on 03. Nov, 2009 by Nitin.

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Halloween last week was a lot of fun… My wife and I made sure our front door and lawn looked as scary as possible, to attract the maximum number of kids! We had loads of chocolate (which I was ordered not to touch) and Ritika was smiling all the way through the evening as she [...]