NITIN CHHODA: Today, I am interviewing one of the pioneers of online marketing, David Frey. David, what suggestions do you have for any physical therapists or health professionals who have their own blog? How would they start monetizing a blog? DAVID FREY: The number one way to monetize a physical therapy blog is to actually ...…
If your website is not tracking how many visitors you get, what they are doing on your site (yes, its possible to gather this information, even capture their mouse movements for analysis and testing!), estimating their gender, preferences and behavior, then you are leaving a lot of data on the table. A website is like ...…
Kareem Samhouri is a pioneer in physical therapy marketing and is a PT in Philadelphia, owner of Global Fitness, LLC. I caught up with him for an interview on physical therapy private practice marketing, and he had a ton of outstanding ideas. I started by asking him about the importance of referring patients away from ...…
The secret word in physical therapy marketing begins with a ‘C’. It’s called Community. Fostering a relationship with your local community, even if you are new in town, is simple. … with the right process. If you already have connections, it’s even easier – all you do is focus on the low hanging fruit and ...…
I recently interviewed a physiotherapist from Australia. My mate from down under, Luke Goodwin is an entrepreneur, business owner, physical therapist and start-up business motivator. Luke, who is based in Melbourne, Australia, has within a short period of time established himself as a very successful small business owner and, through the launch of his GripSox™ ...…
If your goal is to increase revenue in your practice, you should be able to answer this key question: Who spreads the word about your practice? In order for practice to grow, the word about your practice must spread. There are two primary ways in which individuals can find out your practice. The first is ...…
Important announcement: If you missed one of my jam packed webinars at http://www.addnewpatients.com, then I have great news for you! Just sign up as a member (its FREE) and send us an email using the contact form with with your member ID, and the subject line “Webinar Video Requested” and we will email you the ...…
At a recent marketing conference in Connecticut, I caught up a good friend, Geo Derice. Geo is a marketing expert based in NY and I asked him “How can physical therapists identify with patients better, and stimulate more referrals?”. Geo had a detailed response, and it is simple, yet very revealing.…
I attended a business summit recently in CT, and caught up with one of the speakers… Christopher Guerriero, a pioneer in book publishing and marketing. I asked him about the importance of writing a book, and how it positions us as physical therapists in the patient and physician community. There are very few times in ...…
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