Archive for June, 2009

Successful Internet Blogging For Physical Therapists

Posted on 29. Jun, 2009 by Nitin.

This is an outstanding interview, and features one of the top minds in internet business marketing. I caught up with Michael Dunlop, 21 year old entrepreneur from the UK, earning a comfortable 6 figures with his online businesses. This is a treat for all physical therapists, medical professionals, and just about anyone looking to succeed [...]

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Physical Therapy Interview – Star Physical Therapist Jeff Cavaliere

Posted on 23. Jun, 2009 by Nitin.

Do you want to train one of the top baseball teams in the country?
I’m glad to have landed this interview, and am proud to have a colleague like Jeff.
I caught up with Jeff Cavaliere, from http://www.majorleagueinsidertraining.com/home, a 3 time physical therapist for the METS and managed to get Jeff to spill some insights into ‘training [...]

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Top Marketing Mistakes Made By Physical Therapists

Posted on 19. Jun, 2009 by Nitin.

For most physical therapists, marketing is a challenge. We went to physical therapy school to become expert clinicians, not marketers. This makes sense, because primary goal as physical therapists is to be good clinicians and provide outstanding patient care.
In the real world, we come face-to-face with glaring deficiencies in our marketing skills. We learn as [...]

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The Power Of Gift Giving

Posted on 16. Jun, 2009 by Nitin.

When was the last time someone you worked with gave you a surprise gift?
Did it feel good?
Chances are, you were impressed and told some friends about it.
What if you impressed patients with gifts, and they started talking to their friends about you?
Patients love getting souvenirs from clinics, particularly if the souvenir has a high perceived [...]

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Anaidaism – The Chocolate Interruption

Posted on 13. Jun, 2009 by Nitin.

Trust me, you don’t want to be solicited for business when you are out for dinner in a nice place and eating a big chunk of chocolate.
I worked hard all week, and tend to get giddy like a little girl, when its time to go out to a fancy-pants place and catch a movie (or [...]

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Banjo, The Scruffy Hairstylist

Posted on 10. Jun, 2009 by Nitin.

My hairstylist is a scruffy guy called Banjo.
Yes, I have a hair stylist (it’s not him in the picture). If you saw me in person, you’d probably agree I need one.
Each time I go to him, I have to wait in line, even when I have an appointment.
The guy works magic with his hands. When [...]

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The Greek Lady At The Carnival

Posted on 07. Jun, 2009 by Nitin.

New Jersey is called the Garden State, and for good reason.  Spring is a fun time, the best of the year if you ask me. Yesterday, I was driving by a carnival, when I thought to myself  “Boy, it’s been a while since I went to one of those”…
Never been much of a roller coaster [...]

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Move Forward Physical Therapy

Posted on 06. Jun, 2009 by Nitin.

I attended a meeting organized by the NJ branch of the APTA, where I caught up with Patty Brick, APTA Brand Ambassador and President of the NJ chapter. Patty shares her insight about the importance of the “Move Forward” campaign, which I am proud to support.

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Physical Therapy Marketing Lessons From Househunting

Posted on 04. Jun, 2009 by Nitin.

Tuesday is a day off for me and my wife Ritika, who is also a PT. She went househunting today while I was clearing up stuff in our home office.
The apartment is too small for us now, and we are planning on buying a home in Morris County, NJ.
She called me at 3 pm today, [...]

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Six Common Mistakes To Avoid When Starting A New Physical Therapy Clinic – Part 2

Posted on 01. Jun, 2009 by Nitin.

Guest Post By Jeff Worrell, Free Weekly Podcast from Nationally Known PT Experts at http://www.PTTalker.com
4.     Don’t Assume Anything When it Comes to Freight: This is an area that must be managed effectively or conflict may occur upon receipt of the final bill.  Do not take anything for granted and think about these important questions when [...]

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