Guest Post By Jeff Worrell, Free Weekly Podcast from Nationally Known PT Experts, Sign up at http://www.PTTalker.com The day has finally arrived. Your PT shingle is ready to hang and your first patient is about to walk through the front door of your very own physical therapy clinic. But prior to opening day, a significant ...…
Physical therapy marketing is an important part of a practice. It is just as important as the therapy. The bottom line of any physical therapy practice is to increase patient load and generate more money. Even if you are an excellent therapist, if you don’t market, no one will know how good you are and ...…
(Minutes away from heading out to New York City to take my wife out to dinner, was planning on writing this afterwards, but could not wait.) What an afternoon…What a workshop…. I owe it to a new friend I made a few days ago, and his business partner. This new friend is a guy with ...…
Physical therapy is a profession that has seen tremendous growth in the past few years as people become more and more aware of their general health and well being. One of the tenets of APTA’s vision 2020 is a focus on being preventative and enjoying a healthier lifestyle, and the goal is to make patients ...…
Physical therapy schools don’t teach marketing, period. Most of my knowledge in marketing has been self-taught. All the years spent in physical therapy school, and I was not taught how to communicate with doctors, establish automated referral systems or stimulate patient referrals. Most physical therapists learn this the hard way, the expensive way. We pay ...…
The business of physical therapy should be run exactly like the name suggests. A business. Here’s the predicament. We, as physical therapists, are not used nor usually trained in business skills and practices so the tendency is to either delegate the running of the business to somebody else or to ignore it entirely and simply ...…
A variety of physical therapy products can be used to improve patient care and transform the marketing potential of your practice. When planned with precision, a diverse range of physical therapy products improve the patient’s lifestyle and raise the profile of the clinic at the same time. Operating a physical therapy private practice requires attention ...…
Evolution and unpredictability is an important component of success in a private practice. The mindset of a successful private practitioner is one that embraces constant change and chaos. Most managers try and maintain a sense of stability and predictability (stagnation?). This is the best way for a practice to fold. The successful practice grows fast, ...…
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