Archive for April, 2009

Physical Therapy Marketing: Consistency of Patient Contact

Posted on 30. Apr, 2009 by Nitin.

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As therapists, we have been conditioned to treat and heal patients. At the end of the treatment process, the patient is usually grateful and brings a home made cake, a gift or a handwritten card, which we proudly display in our office. In most cases,the relationship ends at this point; patient discharge. For a savvy [...]

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Fitness Marketing: Initial Contact is Key

Posted on 25. Apr, 2009 by Nitin.

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Guest Post by Kaiser Serajuddin, Creator of a powerful marketing system for health professionals, called the Top Level Trainer program. Once you’re on your own, going solo for the first time as a trainer, getting those first clients in the door until you get to a critical mass for profitability is a scary proposition.  Sadly, [...]

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Branding your Physical Therapy Practice – Exclusive Interview with Dr. K

Posted on 22. Apr, 2009 by Nitin.

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If you want ideas on how to brand your physical therapy private practice, then look no further. In this exclusive interview, physical therapist and fitness professional Dr. Kareem F. Samhouri (affectionately known as “Dr. K”) talks to me about branding and (believe it or not) automating the process of establishing your clinic. Dr. K reveals [...]

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How to Structure a Physical Therapy Membership Program in your Clinic

Posted on 19. Apr, 2009 by Nitin.

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This article is a continuation of my previous article on physical therapy membership programs. If a program is to work and become successful, it must be explained correctly to patients. Sit the patient across the table and explain the benefits of your cash-for-therapy program. “Mr. Anderson, let me help you understand the benefits of our [...]

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Instant Physical Therapy Marketing

Posted on 13. Apr, 2009 by Nitin.

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Here are some instant tips on how to market your physical therapy private practice. If you are not doing this, you may be leaving behind many patients and losing significant revenue. Must become a member of the local chamber of commerce. The benefit of the local chamber of commerce is that it provides a platform [...]

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Physical Therapy Memberships

Posted on 06. Apr, 2009 by Nitin.

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The idea for this article came to me while driving to the gym one day. Many individuals are happy to join a gym, but complain about the monthly membership fee, especially when they skip workouts sometimes (guilty as charged). Interestingly, most individuals stay on, in the hopes that they will ‘use the gym’ soon. As [...]

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Beginners Guide To Starting A Private Practice Physical Therapy Clinic

Posted on 02. Apr, 2009 by Nitin.

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If you are just starting a physical therapy private practice, there are two key aspects that you need to focus on: treating patients and handling the business side of the practice. Treating patients is the clinical aspect we learned in school, and the business aspect is what will bring in the profits and be just [...]

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Physical Therapy Forms 101

Posted on 01. Apr, 2009 by admin.

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Physical therapy forms should cover the following aspects of patient-client management: initial examination/evaluation, visit, re-examination and discharge. Every visit by a patient should be supported by the relevant physical therapy forms. The patient’s full name and identification number should be documented on every form. All physical therapy forms related to examination, evaluation, visits and discharge [...]

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