Today customers looking for healthcare providers that will meet their physical needs as well as fit into their busy schedules. These conditions and changing consumer demands have made it necessary to come up with a new physical therapy business model for both the inpatient and outpatient delivery of physical therapy services. However, this new physical ...…
Ever since I sent out the email supporting the APTANJ’s position on A2123, I received many responses. Some strong comments from PTs beloging to the NJISPT and others supporting the APTA position. I thought it best to speak with both sides concerning this and I have to admit.. the divisions between both sides are pretty ...…
You may be really good at what you do but unless you actually take time out for marketing physical therapy, your physical therapy practice is bound to remain limited. Without marketing, there are slim chances of getting clients. You can learn skills for marketing physical therapy and enjoy the success that you actually deserve. Do ...…
If you are just starting off from scratch, you should know that marketing personal training is essential for publicizing your business and for creating a steady and solid customer base. Typically, only the rich could afford personal trainers to look after their fitness needs. But the scenario has now changed drastically. Personal trainers are no ...…
There are a range of fitness marketing resources available for formulating as well as implementing a marketing plan. These fitness marketing resources could be in the form of templatized forms, business cards, flyers or even full-fledged marketing plans. Fitness marketing resources can fast forward your lead generation capacity. Traditional marketing resources may not work as ...…
Although there can be several fitness business models possible, here are two of the most innovative and exciting ones. The first fitness business model is built on the premise of providing one-to-one personal fitness training and nutrition consultation to every client with every visit. Most gyms do not offer personalized training. Some gyms offer personalized ...…
Is your website working for you or against you? This short video will give you some valuable insights into the capacity (or inability) of your website to generate new patients.…
If you are looking for health and wellness products you are likely to come across a mind-boggling array on any supermarket shelf. So then, how do you ensure that your health and wellness product catches the consumer’s eye? The best strategy for effective health and wellness marketing is to ‘make it personal’. Reach out to ...…
Most fitness professionals do not bother maintaining a database of their current or prospective clients. This is the single biggest mistake that you can make. You can us a customer database to retain your existing clients as well as prospect for new ones. In short, a customer list will be the first step in showing ...…
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