Occupational therapy products are the skills of the individual therapist in the roles of clinician, manager, consultant, educator and researcher. The products need to be of high quality and should meet the needs of customers in order to be successful marketing tools. For occupational therapy products to be credible, special training, education and experience are ...…
If you are a physical therapist or fitness professional, chances are that you will benefit from your own product or service. My short video talks about the importance of a product and how it can help your business. Leave your comments and let me know what you thought.…
Any physical therapist will agree that the best marketing tool for a physical therapy clinic is referrals. For referrals you need your clients to trust you and be happy with your services. They need to have a personal rapport with you to want to refer you. This is why you need to build this marketing ...…
The most useful type of handouts used in physical therapy are the Home Exercise Program (HEP) handouts. These physical therapy handouts contain exercises or activities that are an extension of the treatment plan. The content of physical therapy handouts should be well-organized, to the point and simple. For example, HEP handouts should be clear about ...…
As physical therapists and fitness professionals, is there a way to earn revenue after clinic / facility hours? Yes, if you have your own products. A product can be a DVD, audio CD, an ‘inner circle’ patient newsletter, a membership based website or an ‘infoproduct’, like an ebook that can be sold and delivered by ...…
The best physical therapy marketing course is offered by APTA and is titled: Business and Marketing. This physical therapy marketing course is CD-ROM based and consists of 10 contact hours. The course fees is $ 150 for APTA members and $ 250 for non-members. The physical therapy marketing course is presented by Laurita M Hack, ...…
Being a physical therapist you know how important it is to generate new business for your practice. In fact, it is a crucial aspect of your business. As long as you have patients walking in, all other aspects of your practice will fall in to place. There is no point in being really skilled in ...…
Physical therapists must have a source of recurring revenue to survive, and flourish in tough times. Watch this short video and let me know your thoughts.…
Here are some basics about physical therapy patient referrals that you should be familiar with. A patient who comes in through a referral, usually spends more money, buys more often, and is more loyal than other categories of patients. Referrals lead to referrals, which means that patients who have been referred are more likely to ...…
One of the key business challenges in physical therapy private practice marketing is being able to find the time to market your business and yet spending enough time with your patients. To make your practice expand, you have to be clear and completely focused on the tasks ahead of you. Else you will be left ...…
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