Improve The Profitability Of Your Physical Therapy Private Practice..

Owners of physical therapy private practice rehabilitation centers are struggling to market their services to a society that needs physical therapy.

How ironic is that?

As physical therapists, we are not taught how to market a physical therapy private practice. From the days of school, we are conditioned to be excellent clinicians, but somehow never make the cut as marketing experts.

If you want to be successful in physical therapy private practice, this must change. Read more

More On Viral Fitness and Physical Therapy Marketing

Thanks for your feedback on the viral fitness marketing article on Sunday.

Some suggestions – make sure your product is viral in nature; it should be beneficial, innovative, likable and easy to pass around. The ideal product should be one that users like, and one that benefits your bottom line. Most importantly, it should create a sense of value.

It’s not easy to strike that balance, but here’s a guideline. Read more

One Of The Better Fitness Business Tips

If there was a single strategy that worked to build a fitness, and physical therapy business, everyone would be doing it.

A fitness business is not just about bringing in the client and making the sale, it’s about maximizing the income from one patient or one client.

In a physical therapy private practice, or a personal training business, the initial sale is just the beginning. Read more

Differentiate Your Personal Training Business

If you try and become everything to everybody, you will end up becoming nothing to most people.

When you walk into a McDonald’s, you don’t expect too much in terms of ambiance and customer service. It’s a generic, run of the mill place. Your personal training business CANNOT afford to be the same way.

Back to McDonalds – you probably hesitate to spend more than a few dollars on a meal. Read more

Viral Fitness Marketing

What is the definition of the word ‘viral’?

It’s an idea that spreads rapidly, improves awareness about your market and opens up new doors on emotional and social enlightenment.

Marketers are obsessed with free media, and, as is often the case, we blow it in our rush to get our share. We create content that is hampered or selfish or boring. Or we create something completely viral that doesn’t do any marketing at all.”

If you haven’t read his book on viral marketing, you should. Download it for free here.

Read more

Ultimate Fitness Marketing Strategy

Here is the only fitness marketing tip you will ever need.

Define yourself as a human being with your own real world stories, and seek referrals from existing clients.

We have busy lives, all of us. In the age of the advertising and the internet, its easy for clients to forget about you after discharge / the end of training sessions.

The best way to stay in your clients mind is to set yourself apart from the beginning. Fitness marketing involves setting yourself apart as a human being and an expert.

Tell them real world stories about you, your struggles and your success. Make sure they identify with you at some level; social, spiritual, emotional or intellectual. This is real world fitness and physical therapy marketing which is far more effective than conventional methods.

Be friendly, polite, sympathetic and most important of all, show you care for their well being, even if they go somewhere else.

How Do I Market My Personal Training Business?

In a competitive economy, finding clients can be challenging, but many methods may be incorporated to successfully market your personal training business.

The first step to starting a personal training business is to have the right certification. Check with the state you live in for rules and regulations. This is just one part of the equation for the marketing of a personal training business. Read more

Physical Therapy Private Practice Lecture

Conducting a seminar in Brooklyn, teaching physical therapists in private practice about the distinction between traditional physical therapy and cash based fitness programs.

Physical therapy private practice owners are trying to understand the best way to implement programs for patients interested in fitness and fitness related services.

Key topics covered include

- How do you know when the patient is candidate for physical therapy vs. fitness training?
- Implications for insurance reimbursement
- Best evaluation and diagnostic tools for patients that are likely candidates for a fitness program

The talk also dealt with improving the profitability of your physical therapy private practice.

Help Patients And Clients In This Economy

Take a different approach.

Instead of trying to figure out how you can make money and profit in this economy, ask yourself, how can I help my personal training clients and physical therapy patients save money and survive in this economy.

a) Call old clients. Ask them “What can I do to help you?”.. It is critical to get old personal training and physical therapy clients back, it will definitely increase revenues as well as referrals..

b) Give them free informational material that will help them help themselves; brochures, pamphlets, a newsletter.

c) Maintain visibility with them, and show them you care. 2 minutes of phone time can make all the difference in the world.

d) Invite them to a seminar on ’self help tips’ or a related topic once a month.

When times get better, you will be the only one they think about. This is more than a marketing approach, it’s a human one.

Think outside the box, especially in tough times. Stand out as a human being first, rather than a business owner.

Fitness Marketing Plan: Think Outside The Box

I was driving home the other night thinking of a fitness marketing plan, and it was pretty late, close to 1 am.  The exit I normally take, which is the best way to get to my town, was backed up with several cars.. I just drove on to take the next exit.. It took a little longer to reach home, but got me thinking…

Why is it that the particular exit was backed up, and more cars kept coming up to that same exit?

Why did the drivers simply avoid the traffic and take the next exit?

You are probably wondering: what does this have to do with my fitness marketing plan or plan to market my physical therapy clinic?

The answer: We are creatures of habits. Change makes us uncomfortable. However, change is the one true way to grow, in life and in marketing of your fitness and physical therapy business.

Think about it.

The best way to bring in a change and walk the road to success is by goal-setting.

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