Owners of physical therapy private practice rehabilitation centers are struggling to market their services to a society that needs physical therapy. How ironic is that? As physical therapists, we are not taught how to market a physical therapy private practice. From the days of school, we are conditioned to be excellent clinicians, but somehow never ...…
Thanks for your feedback on the viral fitness marketing article on Sunday. Some suggestions – make sure your product is viral in nature; it should be beneficial, innovative, likable and easy to pass around. The ideal product should be one that users like, and one that benefits your bottom line. Most importantly, it should create ...…
If there was a single strategy that worked to build a fitness, and physical therapy business, everyone would be doing it. A fitness business is not just about bringing in the client and making the sale, it’s about maximizing the income from one patient or one client. In a physical therapy private practice, or a ...…
If you try and become everything to everybody, you will end up becoming nothing to most people. When you walk into a McDonald’s, you don’t expect too much in terms of ambiance and customer service. It’s a generic, run of the mill place. Your personal training business CANNOT afford to be the same way. Back ...…
What is the definition of the word ‘viral’? It’s an idea that spreads rapidly, improves awareness about your market and opens up new doors on emotional and social enlightenment. Marketers are obsessed with free media, and, as is often the case, we blow it in our rush to get our share. We create content that ...…
Here is the only fitness marketing tip you will ever need. Define yourself as a human being with your own real world stories, and seek referrals from existing clients. We have busy lives, all of us. In the age of the advertising and the internet, its easy for clients to forget about you after discharge ...…
In a competitive economy, finding clients can be challenging, but many methods may be incorporated to successfully market your personal training business. The first step to starting a personal training business is to have the right certification. Check with the state you live in for rules and regulations. This is just one part of the ...…
Conducting a seminar in Brooklyn, teaching physical therapists in private practice about the distinction between traditional physical therapy and cash based fitness programs. Physical therapy private practice owners are trying to understand the best way to implement programs for patients interested in fitness and fitness related services. Key topics covered include - How do you ...…
Take a different approach. Instead of trying to figure out how you can make money and profit in this economy, ask yourself, how can I help my personal training clients and physical therapy patients save money and survive in this economy. a) Call old clients. Ask them “What can I do to help you?”.. It ...…
I was driving home the other night thinking of a fitness marketing plan, and it was pretty late, close to 1 am. The exit I normally take, which is the best way to get to my town, was backed up with several cars.. I just drove on to take the next exit.. It took a ...…
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