Instant Email Newsletters – The Future Of Marketing
March 12, 2008 by admin
Filed under Fitness Marketing, Grow Your Private Practice, Marketing 101
You have to find ways to stay in the minds of your audience. Remember, out of sight is out of mind.
Based on my experience, the simplest way to do this is to send an e-mail to patients, physicians and the local media on the first and the third Monday of every month.
Why Monday? Why twice a month? On Monday, people are more likely to check the e-mail and respond to offers or information.
The middle of the workweek is a bad time to communicate and provide information, because people are more involved with getting things done.
By the time the weekend comes along, the only thoughts on everybody’s minds are the weekend, family and household chores.
