Nitin 360

To be a truly successful physical therapy business, you must set yourself apart with the right language in your interactions and marketing. Consumers are conditioned to identify with and respond to the message that makes more sense to them.
Your patients value your message less over a period of time. In addition to consistency of [...]

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I am writing this blog post in Fort Lauderdale international airport, on my way back from my third and final mastermind meeting in Miami, Florida. I met with a physical therapist in Orlando who is making a six figure income without a single contract with any insurance company and countless other business owners using powerful, [...]

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I’m packing my bags and heading to Miami, Florida for another one of my mastermind meetings today. I was on the phone yesterday with one of my consulting clients and it was no surprise that office collections were the number one source of frustration for him.
Speaking of meetings, I am coming to a city near [...]

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It happens all the time – A patient cancels or reschedules at the last minute. The therapist now has a large block of free time. For a clinic owner, this represents a negative return on investment.

In reality, this time can be used very productively, especially if the therapist has a clear directive on how to [...]

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It’s been 3 months since Ritika and I moved into a new home, and we still have not had time to buy a couch for the basement.
When we finally addressed the issue this past Saturday, she said “A couch from Jennifer Convertibles will be a good idea, in case we have guests sleeping over”
“We can [...]

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Does your practice have personality? Do your patients miss working with you when they are away / when they miss treatment sessions? Do they talk about you even after discharge, and sing your praises months after physical therapy?
Imagine your patient at lunch with a friend, 3 months after being discharged from your clinic.
Your name comes [...]

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I get asked a lot of questions about the physician profiling principle that I revealed to my inner clients of Therapy Newsletter, and am spilling the beans today. Holding nothing back, here is my super-secret “Physician Profiling Principle”, which is an under-the-radar technique to increase referrals and grab the attention of referral sources. It is [...]

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I was interviewed by Brad Hogenmiller of SPOTonChicago, a therapist resource site recently and revealed some of my best marketing tips in this video call. It’s a fun interview filled with valuable nuggets of information.  Sorry about the lighting on my side – I am waiting to get my new webcam, which will provide a [...]

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We know the importance of building a strong relationship with patients and referral sources, but how do we go about building a system that is seamless and automatic? The entire process of building a brand can be broken down 3 steps.
STEP 1
Educate a stranger (in need of therapy) about the benefits of physical therapy, and [...]

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Yesterday was my birthday (and my Ritika’s was 2 days before mine in the same year – we are just 2 days apart so we celebrate the New Year and our birthdays in quick succession). I lucked out because Ritika took me to this gourmet place for breakfast called “Jersey HOT Bagel”.
We normally go to [...]

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